Operation and logistic management Assignment Example | Topics and Well Written Essays - 1500 words

Operation and logistic management - Assignment ExampleFor better understanding the purpose of trading operations management and its affinity with organizational strategy, it is important to looking at a case study. An operations and logistics management case study of Dominos pizza in India leave clearly explain the relationship between strategy and operations management.As the tagline of dominos explains, the vision of Dominos Pizza is to become the pizza delivery experts. Dominos Pizza was called Dominicks Pizza in the initial years when it was owned and operated as a small pizza shop by Dominick De Varti. It was bought by Thomas S Monaghan and James S Monaghan in the year 1960. From 1961 onwards it was owned and operated by Thomas when James sold his entire share to Thomas. In was later on renamed as Dominos Pizza and adopted a mass expansion strategy ever since. Dominos philosophy rested on two principles limited menu and delivering anxious and fresh pizzas within half-an-h our. (ICMR, 2010) Dominos entered the Indian market in the late 90s when the market was just beginning to adapt to the fast aliment culture. The management saw an immense potential in the Indian market and had formulated a mass expansion plans in the country. This case study will give a clear insight into the strategic choices used by Dominos for managing its Indian operation.An operation is transforming process converting a set of resources (INPUTS) into services and goods (OUTPUTS). (Jpcmedia, 2010) For Dominos, the operations begin from the stage when it orders the raw materials like wheat, vegetable and other ingredients. As Dominos is in the food industry it is of utmost importance that the quality of the harvest-tide should be given higher attention from the very beginning. The next operational challenge for the company is distribution of the processed raw materials to the different stores. Next is the tincture where customers are involved. That is, taking orders from the c ustomers. Customers order pizza over the