Corn Air Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words

Corn Air Marketing Strategy - Essay Example There is no doubt that marketing is an effective determinant of a business success in an industry, especially where there is high competition. Customers chose a particular product based on the information available and to which persuades them towards that product. Indeed, the information in the market is provided through the use of marketing. Marketing hence attracts consumers in many ways. Through marketing, the company creates image and branding that distinguishes them from the competitors, and as Shimp (2010) noted, differentiation is essentials especially to an industry where goods are similar. Accordingly, the public is aware of the existence of the commodity and the associated owner. Furthermore, establishing an effective marketing is a sense of pride to the employees while increasing stakeholder satisfaction. As a result, the employees are motivated leading to better service to the customers, particularly to the airline industry. Companies should so spend effectively if they a re to enjoy the benefits of marketing. The emergent of technology has seen many businesses implement various ways of strategy in marketing to promote their products. Most of the advertisements were conducted through TVs, radios, newspapers, journals to provide for public awareness and indeed, it did serve them well since the last decade there was no prevalence of technology as it is today. With the increased information technology, companies have combined the traditional ways and modern ways to spur their economic growth.